Welcome to The Wild North!

Whether you are an expert outdoorsman, or just venturing out into your backyard for the first time, you will find all the optics and supplies you need right here! Affordable and durable, that’s who we are.

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Independence Day News

Hope everyone had an amazing Independence day. Not the 4th of July like most say, but Independence Day. Call it what it is. Here’s some short news stories for you to take a gander at.   Group Launches 2nd Effort to end Michigan Wolf Hunt – Doomed to... read more

Michigan Wolf Hunting

Just thought I would share some good news that we recently got here in Michigan. Starting this fall there will be a limited wolf hunt in the Upper Peninsula. The DNR is issuing 1200 tags over the counter on a first come first serve basis with a target harvest of 43... read more

Our 2nd Amendment Rights

A well regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed To help understand our fragile 2nd amendment rights, think of our rights like the tower in the popular game Jenga. Every time... read more